I created this three-part print and outdoor ad campaign for a fictional brand named Refresh Mints. I wanted to design three ads that worked well together but could also stand on their own. Each ad represents a certain flavor differently by giving an imaginative depiction of what is inside each mint. I built each scene in photoshop through the use of layer masks, creating a collage of 10 to 12 photos per landscape. I created the mint itself in Illustrator and gave each ad a solid, bold background to help it stand out among competition in cluttered advertising spaces.

billboard mockup.jpg
bus stop and magazine.jpg